YouTube Launches AI Likeness Protection Tool for Creators Amid Deepfake Concerns
YouTube has rolled out a new AI-powered likeness detection system that enables creators to report and remove content that mimics their appearance or voice without permission. The voluntary system builds on YouTube’s existing Content ID infrastructure and represents a proactive approach to synthetic media risks. Company executives describe the feature as “consent-first” technology amid growing deepfake complaints across digital platforms.
New Protection Against Synthetic Media
YouTube has expanded its AI safety measures with a likeness detection system that allows creators to identify and report content that replicates their appearance or voice without authorization, according to reports. The voluntary system enables verified creators to review flagged content and submit removal requests directly through YouTube Studio, sources indicate.