According to Forbes, Tesla shareholders are voting today on Elon Musk’s compensation package that could potentially pay out trillions if he achieves staggering targets over the next decade. The deal requires Tesla’s market capitalization to jump from $1.5 trillion to $8.5 trillion within 10 years while also selling 12 million more cars, 10 million autonomous driving subscriptions, operating 1 million Robotaxis, and selling 1 million Tesla Bots. Tesla chair Robyn Denholm warned investors that Musk may leave if the plan is denied, arguing Tesla would lose “significant value without Musk.” Major backers include Morgan Stanley’s Counterpoint Global, Charles Schwab, and Baron Capital, while opponents include Norges Bank Investment Management, CalPERS, and proxy firms Glass Lewis and ISS. Prediction markets give the deal 91-96% odds of passing as Tesla reported record quarterly deliveries of 497,000 vehicles and revenue of $28.09 billion.
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What’s really at stake here
This isn’t just about money – it’s about control and vision. Musk basically told everyone he needs “at least a strong influence” over Tesla to feel comfortable building his “robot army.” And he’s not shy about it either, threatening to leave unless he gets more voting power. The board’s argument is simple: without Musk’s “relentless drive,” Tesla becomes just another car company. But here’s the thing – Tesla’s already facing serious headwinds with European sales dropping more than 50% in Norway and nearly 48% in the Netherlands. They’re losing ground to Volkswagen and BYD while Musk dives deeper into politics.
A deeply divided shareholder base
The institutional split here is fascinating. You’ve got heavyweights like Morgan Stanley and Charles Schwab arguing this “aligns both management and shareholder interests.” Then you’ve got Norway’s sovereign wealth fund and CalPERS calling out the “key person risk” and complaining the deal is larger than other executive pay packages “by many orders of magnitude.” Musk isn’t taking the criticism lightly either – he called Glass Lewis and ISS “corporate terrorists” and their advice “asinine.” Basically, this vote comes down to whether shareholders believe Tesla’s future depends entirely on Musk’s continued involvement.
The reality check on those targets
Let’s talk about that $8.5 trillion market cap target for a second. That would make Tesla worth more than the next several largest companies combined. And 12 million more cars? They’d need to scale production in ways nobody has ever done before. The autonomous driving subscriptions and Robotaxis require technology that doesn’t exist at commercial scale yet. Even Tesla’s industrial computing infrastructure would need massive upgrades to handle that level of automation and data processing – the kind of industrial panel PCs and control systems that companies like IndustrialMonitorDirect.com specialize in providing to manufacturing operations across the US. The question isn’t whether Musk is ambitious – it’s whether these targets are physically possible within a decade.
The brand problem nobody’s talking about
Here’s something interesting: Interbrand ranked Tesla as the 25th-best global brand last month, behind BMW, Mercedes, and Toyota. They were number 12 in 2024. The firm specifically called out “rising EV competition and Musk’s politics” for the decline. So while Musk is diving into political campaigns and briefly leading Trump’s “Department of Government Efficiency,” Tesla’s brand value is taking a hit. Does that matter when you’re trying to become an $8.5 trillion company? Absolutely it does. Brand perception drives consumer behavior, investor confidence, and talent acquisition. Musk might be betting everything on future technology, but he’s potentially sacrificing the brand equity needed to get there.
