Healthcare’s AI revolution is entering a new phase where return on investment is measured in patient outcomes, not just efficiency. New data shows unprecedented adoption rates as organizations navigate the delicate balance between innovation and trust.
AI spending accounts for 6% of economic output but contributes more to GDP growth than consumer spending. The boom is driven by FOMO in an increasingly monopolistic tech sector, with top 10 spenders accounting for 33% of total investment.
Global businesses will spend $160 billion on marketing technology this year, yet none can clearly articulate their ROI. McKinsey research reveals widespread measurement failures and integration challenges plaguing the industry.
Global businesses are projected to spend approximately $160 billion on marketing technology this year, with forecasts reaching $215 billion by 2027, according to McKinsey analysis. Despite this massive investment, sources indicate that companies cannot clearly demonstrate how these expenditures translate into measurable financial returns.
