Advent International is reportedly considering a sale of luxury perfume house Parfums de Marly that could value the business at over $2 billion. The potential divestment follows the firm’s majority stake acquisition in 2023 and comes amid heightened dealmaking in the premium fragrance market.
Potential Luxury Fragrance Sale
Private equity group Advent International is reportedly exploring a potential sale of Parfums de Marly that could value the luxury fragrance business at more than $2 billion, according to people familiar with the matter. Sources indicate the investment firm is in early discussions about divesting the perfume house, which also owns the Initio Parfums Privés brand, with a possible transaction occurring as soon as next year.