UK Government Rebrands Digital ID as Time-Saving Tool Amid Public Opposition
The UK government has repositioned its controversial digital ID program as a time-saving convenience tool following significant public opposition. The mandatory workplace identification system will now be led by the Cabinet Office instead of DSIT.
Policy Rebranding Amid Public Backlash
The UK government has significantly rebranded its digital identification program, now positioning it primarily as a convenience measure rather than solely an immigration control tool, according to reports. Prime Minister Keir Starmer announced the revised approach less than four weeks after initially framing the scheme as a method to combat illegal working, sources indicate.