Berlin’s Peec AI grabs €18 million as AI search marketing heats up

According to EU-Startups, Berlin’s Peec AI just landed €18 million in Series A funding led by Singular with participation from Antler, Combination VC, identity.vc, and S20. The company, founded by Daniel Drabo, Tobias Siwonia, and Marius Meiners who met in Antler’s Winter 2024 cohort, has now raised €25 million total following their seed round earlier this year. Since launching in February 2025, Peec AI has onboarded over 1,300 brands and agencies including Chanel, TUI, and ElevenLabs while growing to €3.4 million in annual recurring revenue. The funding will accelerate product development, team expansion, and establish a New York presence as demand grows for AI-based brand visibility tools.

The AI search marketing gold rush

Here’s the thing – we’re witnessing the birth of an entirely new marketing category. AI search is becoming the primary discovery layer for both consumers and B2B buyers, but most marketing teams are flying blind. They can’t see how their brand appears in ChatGPT, Perplexity, or Gemini responses. Peec AI basically gives them a window into that black box, showing which sources shape AI-generated answers and what actions actually drive visibility.

And they’re not alone in this space. The European funding landscape for AI marketing tools is absolutely heating up. France’s Massive Dynamic raised €3 million, the Netherlands’ aizy got €1.5 million, and the UK’s Plain secured €14.5 million. Even more impressive? Berlin-based Talon.One closed a massive €114 million round for AI-enhanced loyalty infrastructure. When you add it all up, we’re looking at around €133 million flowing into comparable European startups this year.

Why investors are betting big

So what makes Peec AI stand out in this crowded field? Their focus seems to be on combining analytical depth with actual usability. As Ethan Smith from Graphite noted, they avoid the feature overload that plagues many SEO platforms. Instead, they’ve built what appears to be a genuinely intuitive interface that lets marketing teams quickly check visibility, position, and sentiment – then take action based on the most common citations.

I think there’s something really smart about their timing too. We’re at that inflection point where AI search is becoming mainstream, but the tools to manage brand presence in this new environment barely exist. Most companies are still trying to apply traditional SEO thinking to a completely different paradigm. Peec AI is building for scale and reliability in a market that’s moving at lightning speed.

The human element

Now, what’s interesting is their emphasis on what CEO Marius Meiners calls “care, authenticity, and craft.” In a space dominated by technical complexity, they’re pushing for clean data, clear workflows, and a UI that teams actually enjoy using. That focus on user experience might be their secret weapon.

But let’s be real – the challenge ahead is massive. AI search algorithms evolve constantly, and what works for visibility today might not work tomorrow. Building a sustainable business in this space requires both technical excellence and the ability to adapt quickly. Still, with 300+ new customers joining every month and that €3.4 million ARR, they’re clearly solving a real pain point for marketers navigating this new landscape.