BusinessStartups

Consumer Brand Pioneer Outlines Blueprint for Cultivating Customer Devotion

Industry veteran Jeff Raider shares hard-won insights on creating enduring consumer brands. The entrepreneur emphasizes that customer loyalty drives profitability and requires consistent engagement.

The Economics of Customer Retention

Building lasting brand loyalty represents one of the most significant challenges facing modern entrepreneurs, according to industry analysis. Jeff Raider, co-founder of Warby Parker and current co-CEO of Mammoth Brands, recently detailed his approach to creating devoted customer bases during an appearance on Yahoo Finance’s The Big Idea series.