According to Fortune, Apple’s board and senior executives are accelerating succession plans for CEO Tim Cook, who may step down as early as next year after 14 years leading the company. The $4 trillion tech giant is reportedly eyeing John Ternus, the 50-year-old senior vice president of hardware engineering, as the most likely successor. Ternus joined Apple’s product design team in 2001 and has overseen hardware engineering for most major products since then, recently taking prominent roles in keynotes introducing products like the iPhone Air. The company expects 10% to 12% year-on-year revenue growth for its holiday quarter ending in December, driven by iPhone 17 sales, and likely won’t announce any leadership changes before its January earnings report.
Ternus: The Hardware Guy
Here’s the thing about Ternus: he’s a hardware engineer through and through. He’s been at Apple since 2001 and has literally grown up with the company’s most iconic products. That’s both his strength and potential weakness. On one hand, he understands Apple’s core business better than almost anyone. But on the other hand, Apple’s future challenges aren’t really about hardware anymore.
Look at his recent keynote appearances – he’s clearly being groomed for the spotlight. But being good on stage and running a $4 trillion company are two very different skills. Cook was an operations genius who scaled Apple to unimaginable heights. Can a hardware engineer manage the complex global supply chains, political tensions, and shareholder expectations that come with this job?
Apple’s AI Problem
This is where it gets really interesting. Apple is facing what might be its biggest strategic challenge since the iPhone era began. The company is getting absolutely crushed in AI. They’ve delayed their AI-enabled Siri from 2025 to 2026 or later due to technical challenges. They’re even considering using models from OpenAI and Anthropic instead of their own technology.
But here’s the kicker: Apple has been bleeding AI talent all year. Senior team members have been jumping ship to Meta, including Ruoming Pang, their former head of foundation models, who reportedly got a $200 million package to leave. When your best people are walking out the door for competitors, that’s a massive red flag. And now they might put a hardware guy in charge of solving this software crisis?
Cook’s Legacy and Challenges
Let’s give Cook his due – the man turned a $350 billion company into a $4 trillion behemoth. He made Apple the first publicly traded company to hit $1 trillion, then $3 trillion. That’s an incredible run. But recently, the momentum has stalled. Apple’s stock has been lagging behind rivals like Nvidia and Microsoft despite trading near all-time highs.
The company is also dealing with serious supply chain headaches from U.S.-China trade tensions. And they’ve got Sam Altman and former Apple design guru Jony Ive teaming up to build AI devices that could potentially compete with Apple’s core products. That’s some poetic justice right there.
What’s Next for Apple
If Ternus does take over next year, he’ll inherit a company at a crossroads. The iPhone business is still printing money – analysts project strong growth – but the future is clearly AI, and Apple is playing catch-up. The company approved a multibillion-dollar budget for running its own AI models in 2026, but that feels like it might be too little, too late.
Cook has always said he preferred an internal successor, telling Dua Lipa on her podcast that he “really wants the person to come from within Apple.” That makes sense for continuity, but does it make sense for innovation? Sometimes you need fresh eyes on old problems. With Big Tech competition intensifying, the next CEO will need to be more than just a good hardware manager. They’ll need to reinvent Apple for the AI era, and that’s a tall order for anyone, especially someone who’s spent their entire career focused on physical products rather than intelligent software.
