Tinder Undergoes Major Revamp to Win Back Gen Z Users Amid Growth Challenges
Tinder is undergoing a significant transformation under new Match Group CEO Spencer Rascoff, sources indicate. The dating app is accelerating product launches and restructuring teams to better appeal to Gen Z users amid declining downloads and increased competition.
Tinder’s Cultural Transformation Under New Leadership
Tinder is experiencing what company leaders describe as a “cultural reset” following the appointment of Spencer Rascoff as Match Group CEO, according to reports. The dating app, which has seen plateauing revenue and declining paying users, is undergoing significant operational changes aimed at reclaiming its position as the dominant platform for young daters.