Navigating Trade Turbulence: How Industrial PC Sector Builds Resilience Amid Regulatory Flux
The New Reality of Global Operations Industrial PC manufacturers and integrators are facing unprecedented challenges as tariff uncertainties and evolving…
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Marketing Technology’s $160 Billion ROI Crisis: AI Agents Emerge as Potential Solution
Global businesses will spend $160 billion on marketing technology this year, yet none can clearly articulate their ROI. McKinsey research reveals widespread measurement failures and integration challenges plaguing the industry.
The Martech ROI Conundrum
Global businesses are projected to spend approximately $160 billion on marketing technology this year, with forecasts reaching $215 billion by 2027, according to McKinsey analysis. Despite this massive investment, sources indicate that companies cannot clearly demonstrate how these expenditures translate into measurable financial returns.