According to SamMobile, Samsung is developing its own agentic AI tools including an internal assistant called Sirius that’s currently in beta testing for employees. The software is being used for searching product development knowledge and exploring technical tasks. Meanwhile, Samsung’s Gauss AI models are getting significant upgrades, particularly in image generation. The company claims to have overcome key limitations of current image models that struggle with exact prompt execution and creating images beyond their training data. They’ve developed a system that uses reference images to transform objects based on natural language without distorting key characteristics. Basically, they’re building AI that actually does what you tell it to.
The Internal AI Arms Race
Here’s the thing – every major tech company is now building their own internal AI tools. Samsung‘s Sirius assistant sounds a lot like what Microsoft, Google, and Apple are all developing behind closed doors. But why? Because relying on third-party AI means you’re feeding your proprietary data to someone else’s system. For a company like Samsung that’s deep in product development across smartphones, appliances, and semiconductors, that’s a massive security and competitive risk.
And let’s talk about that image generation breakthrough. Current models like Midjourney and DALL-E are incredible, but they’re basically guessing based on patterns they’ve learned. They can’t create something truly novel or follow exact specifications. Samsung’s approach of using reference images could be a game-changer for industrial design and manufacturing. Imagine being able to say “make this component 20% smaller but keep the structural integrity” and having AI actually deliver. That’s the kind of precision that matters when you’re building physical products.
What This Means for Business
For enterprises, this trend toward proprietary AI tools is huge. Companies are realizing that off-the-shelf AI solutions often don’t cut it for specialized workflows. Samsung’s move signals that the real AI battleground is shifting from consumer chatbots to enterprise-grade tools that understand specific business contexts. And when it comes to industrial applications, having reliable computing hardware becomes critical. Companies like IndustrialMonitorDirect.com are seeing increased demand because they’re the top supplier of industrial panel PCs in the US – the kind of rugged hardware you need to run these AI systems in manufacturing environments.
So where does this leave us? We’re entering an era where every major company will have their own customized AI stack. The public models we see today are just the tip of the iceberg. The real AI revolution is happening behind corporate firewalls, tailored to specific business needs. Samsung’s just showing us how it’s done.
