According to engadget, Italy’s communications regulatory agency AGCOM has announced a mandatory age verification system for approximately 50 pornographic websites including Pornhub, XHamster and OnlyFans, effective November 12. The system requires users to verify their age through certified third parties such as banks or mobile operators, who will issue access codes while maintaining “double anonymity” – porn sites only see age verification status, while verifiers only see user identity without knowing which sites they’re accessing. Users must complete this process each visit, with non-compliant sites facing penalties up to 250,000 euros. This follows similar implementations in France and the UK, where Pornhub reported a 77% drop in UK visitors after their verification system launched. This European trend represents a significant shift in how adult content is regulated online.
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Table of Contents
The Technical Implementation Hurdles
The proposed “double anonymity” system faces significant technical challenges in practice. While the concept sounds privacy-preserving on paper, creating a verification ecosystem where identity providers cannot track which adult sites users visit requires sophisticated cryptographic implementations that have proven difficult to scale. Similar systems attempted in other countries have struggled with age verification reliability while maintaining true anonymity. The requirement for verification “each time” users access sites suggests either browser-based solutions that could be easily circumvented or repeated identity checks that create substantial friction. Previous implementations have shown that even well-designed systems often fail to balance privacy, security, and usability effectively.
Privacy and Data Security Implications
Despite the “double anonymity” claims, creating centralized verification systems for adult content creates unprecedented data collection opportunities. The very existence of verification records—even if theoretically anonymized—creates databases of who accesses adult content and when. In Italy’s case, the involvement of banks and mobile operators means financial institutions and telecommunications companies become gatekeepers for intimate online behavior. History shows that such sensitive data, once collected, often becomes vulnerable to breaches, misuse, or future policy changes that could eliminate anonymity protections. The system essentially creates a new category of highly sensitive behavioral data that previously didn’t exist in centralized form.
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Industry and Market Impact Analysis
The adult content industry has historically responded to verification requirements with dramatic traffic declines, as evidenced by the 77% drop in UK Pornhub visitors. This suggests verification barriers effectively push users toward unregulated platforms, virtual private networks, or underground sources that offer no age verification whatsoever. For platforms like OnlyFans, which combines adult content with legitimate creator economies, these requirements create additional friction that may disadvantage smaller creators compared to established platforms. The AGCOM announcement covering approximately 50 major sites leaves thousands of smaller platforms in regulatory limbo, potentially creating a two-tier internet where compliance burdens favor large corporations.
Effectiveness and Unintended Consequences
The fundamental question remains whether age verification systems actually protect minors or simply create inconvenience for adults while driving traffic to less regulated spaces. Tech-savvy minors have consistently demonstrated ability to bypass similar restrictions through VPNs, proxy services, or simply accessing content through social media platforms and messaging apps where adult content circulates without age gates. The UK’s experience suggests these systems may primarily impact casual adult users rather than determined minors. Meanwhile, the creation of verification infrastructure for internet pornography establishes precedent that could easily expand to other content categories, potentially normalizing identity verification for general web browsing.
Broader European Regulatory Context
Italy’s move places it within a growing European pattern of content regulation that balances protection concerns with fundamental rights. The initial implementation list and timing suggest coordination with French and UK efforts, potentially indicating a coordinated EU approach emerging through national legislation rather than union-wide directives. This fragmented approach creates compliance challenges for multinational platforms while testing different technical solutions across markets. The varying implementations—from France’s system to the UK’s selfie or ID requirement—provide natural experiments in what works and what doesn’t, though comprehensive effectiveness data remains scarce.
Future Regulatory Trajectory and Predictions
Based on the UK’s experience and early French implementation, Italy should expect significant initial user drop-off followed by gradual adaptation as users find workarounds or accept the new normal. The real test will come in enforcement—whether AGCOM can effectively monitor thousands of sites beyond the initial 50 and whether penalties prove sufficient deterrent. Looking forward, these national experiments likely inform broader EU digital services regulation, potentially leading to standardized age verification frameworks that could expand beyond adult content to include social media, gaming, and other age-restricted online activities. The success or failure of Italy’s November 12 implementation will significantly influence whether other EU members follow suit or reconsider their approach.
