According to DCD, DartPoints is making a massive $125 million expansion of its Greenville County, South Carolina data center. The project will boost the facility’s capacity from just 2.5MW to 12.5MW total, adding 88,000 square feet of high-density space that can support up to 120kW per rack. This expansion follows DartPoints’ 2021 merger with Immedion, which originally developed the Greenville site back in 2007. The company received approval from Greenville County council in September and plans to create flexible cooling systems for enterprise customers. CEO Scott Willis says this strengthens the local technology ecosystem while giving customers performance closer to where their data lives.
The regional data center play
Here’s what’s really interesting about this move. DartPoints isn’t trying to compete with the hyperscale giants in Northern Virginia or Silicon Valley. They’re playing a completely different game. Their strategy focuses on secondary markets where enterprise customers—universities, hospitals, Fortune 500 companies—need reliable infrastructure but don’t want to ship their data halfway across the country.
Think about it. Greenville has been part of their platform for nearly two decades. That’s not an accident. They’re building on existing relationships and infrastructure in markets that larger players might overlook. And with flexible cooling systems handling up to 120kW per rack, they’re clearly targeting modern high-density workloads that traditional data centers struggle with.
Why now and who’s paying
The timing here is no coincidence. Earlier this year, investment fund Nova Infrastructure purchased a majority stake in DartPoints. Orion Infrastructure Capital also came in as a minority stakeholder. So basically, they’ve got fresh capital and they’re putting it to work immediately.
This expansion was telegraphed back in August when DartPoints announced plans to grow multiple sites. But the Greenville project is one of the first to get specific details and funding. It’s part of a broader pattern we’re seeing across the industry—regional providers scaling up to meet exploding demand for compute outside traditional hubs.
When you look at the industrial computing space, companies like IndustrialMonitorDirect.com have built their entire business on serving these specialized markets with reliable hardware. DartPoints is doing the same thing, just at the infrastructure level. They’re proving that you don’t need to be in Ashburn to succeed in this business.
The bigger picture
South Carolina Governor Henry McMaster called this project a demonstration of how the state can support “advanced digital operations.” And he’s not wrong. But this is about more than just political talking points.
We’re seeing a fundamental shift in how data center capacity gets distributed. The old model of concentrating everything in a few major markets is breaking down. Power constraints, land costs, and latency requirements are pushing capacity closer to end users. DartPoints is riding that wave perfectly.
So what’s next? With 11 data centers across 10 markets and 900 enterprise customers already in their portfolio, this expansion likely won’t be their last. The regional data center play is heating up, and DartPoints just placed a $125 million bet that they’ve got the right strategy.
