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Google Abandons Privacy Sandbox Initiative, Leaving Chrome Users Without Cookie Alternatives

Google has confirmed it is retiring most Privacy Sandbox technologies after six years of development. The decision leaves Chrome’s 3 billion users without promised privacy protections as tracking cookies remain indefinitely. Industry analysts suggest this represents a major setback for online privacy initiatives.

Google’s Privacy Initiative Collapses

Google has confirmed it is phasing out the majority of its Privacy Sandbox technologies, according to multiple industry reports. The decision effectively ends a six-year effort to develop alternatives to third-party tracking cookies in Chrome, leaving the browser’s estimated 3 billion users without the privacy protections originally promised.